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If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well.
Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos.
I’ve seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve.
Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page (and/or share submissions across your various social networks).Many online advertising services, from Google Ad Words to Facebook and Twitter, offer geo-targeting ad options (at no extra cost).Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.Also encourage visitors to review you on Google , as Knowledge Graph loves to aggregate Google user reviews.For most restaurants, local is the name of the game.
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Consider awarding some random lucky contestants with a free appetizer or other prize!